Introduction: Why Cleaning Your 365 KWs List Matters
If you’re serious about SEO, having a well-structured keyword (KW) list is essential. However, a cluttered list filled with irrelevant or duplicate keywords can hurt your website’s rankings rather than help. Cleaning your 365 KWs list ensures that you focus only on the most relevant and high-performing keywords, leading to improved search engine visibility and higher conversions.
So, how do you clean your keyword list effectively? In this guide, we’ll walk you through the steps to remove clutter, organize your keywords, and optimize them for better SEO results.
Step 1: Remove Irrelevant Keywords
Not all keywords are useful for your business. Some might attract the wrong audience, while others may have zero search volume.
How to Identify and Remove Irrelevant Keywords
- Check Search Volume: Use tools like Google Keyword Planner or Ahrefs to filter out keywords with extremely low search volume.
- Analyze User Intent: If a keyword doesn’t match your business goals or target audience, remove it.
- Avoid Keywords With High Competition: If you’re a small business, competing for highly competitive keywords might be a waste of time.
Step 2: Eliminate Duplicate Keywords
Having duplicate keywords in your list can create confusion and lead to keyword cannibalization, where multiple pages on your site compete for the same keyword.
How to Remove Duplicates
- Use Excel or Google Sheets: Sort and remove duplicate rows.
- Use SEO Tools: Tools like SEMrush and Moz can help identify duplicate keywords automatically.
- Keep only one variation of a keyword: Choose the one with the best search intent and volume.
Step 3: Organize Keywords by Search Intent
Keywords serve different purposes, and organizing them by intent helps you target users at different stages of their journey.
Types of Keyword Intent
- Informational: Users looking for answers (e.g., “How to clean carpets at home”).
- Navigational: Users searching for a specific brand or website (e.g., “Nike running shoes official site”).
- Transactional: Users ready to take action (e.g., “Buy vacuum cleaner online”).
- Commercial Investigation: Users comparing products before purchase (e.g., “Best vacuum cleaner for pet hair”).
Organizing your keywords in this way helps you create content that meets the needs of your audience.
Step 4: Group Keywords Into Clusters
Keyword clustering is a powerful SEO strategy that helps you rank for multiple search terms using one piece of content.
How to Cluster Keywords
- Identify keywords with similar intent (e.g., “best running shoes for men” and “top running shoes for men”).
- Group them together under a pillar topic (e.g., “Running Shoes Guide”).
- Create content that naturally includes these related terms.
This technique improves your content’s ranking potential by targeting multiple search queries at once.
Step 5: Find Long-Tail Keywords
Long-tail keywords are often less competitive and bring in highly targeted traffic.
How to Discover Long-Tail Keywords
- Use Google’s autocomplete feature to see what users are searching for.
- Look at the “People Also Ask” section in search results.
- Use SEO tools like Ubersuggest and AnswerThePublic for more keyword ideas.
Step 6: Remove Seasonal or Outdated Keywords
Some keywords may only be relevant for a specific time of year (e.g., “Christmas sale discounts”). If you have keywords that are no longer relevant, remove them to keep your list updated.
Step 7: Prioritize High-Value Keywords
Once you’ve cleaned your list, focus on high-value keywords that drive traffic and conversions.
How to Identify High-Value Keywords
- High Search Volume + Low Competition = Best Choice
- Relevant to Your Niche
- Matches User Intent
These are the keywords that will help improve your rankings and grow your business.
Conclusion: Keep Your Keyword List Clean and Updated
Cleaning 365 KWs list is not a one-time task; it should be done regularly to keep your SEO strategy effective. By removing irrelevant keywords, eliminating duplicates, grouping them by intent, and prioritizing high-value terms, you can ensure your website ranks better and attracts the right audience.
FAQs About Cleaning 365 KWs List
1. How often should I clean my keyword list?
You should clean your keyword list at least once every 3-6 months to keep it updated and relevant.
2. Can I use free tools to clean my keyword list?
Yes! Google Keyword Planner, Ubersuggest, and Google Sheets are great free tools for cleaning and managing your keyword list.
3. What if I remove a keyword that was ranking well?
If a keyword was bringing traffic but is no longer relevant, consider updating your content instead of removing it completely.
4. Why should I focus on long-tail keywords?
Long-tail keywords are less competitive and attract highly targeted users who are more likely to convert.
5. What is keyword clustering, and why is it important?
Keyword clustering is the process of grouping similar keywords together to create high-quality, comprehensive content that ranks for multiple search terms. It improves your chances of ranking higher in search results.
